April 4th, 2014

The craft of screen graphics and movie user interfaces – interview with Jorge Almeida

Continuing the series of interviews with designers and artists that bring user interfaces and graphics to the big screens, today’s I’m honored to welcome Jorge Almeida. You have seen Jorge’s work on the seminal “Minority Report”, “Iron Man 2″, “Eagle Eye”, “The Dark Knight Rises”, “Mission Impossible: Ghost Protocol” and “Star Trek Into Darkness”. His latest production, “Tomorrowland”, is scheduled for release in May 2015. In this interview he talks about the evolution of digital tools in the last decade, designing interfaces that fit the story, striking the balance between visuals that compel the viewer and yet do not attract attention to themselves, the relentless pace of working on motion pictures, the lasting impact that “Minority Report” has had on the tech industry, his thoughts on screens in future offices and homes, and his recent transition away from the world of film UI.


Eye scan interface from “Minority Report“. Courtesy of Jorge Almeida.

Kirill: Please tell us about yourself and your path so far.

Jorge: My name is Jorge Almeida, and I’ve worked as a user interfaces designer for the film industry for over 10 years. I’ve designed and/or animated UI for a number of feature films including “Minority Report,” “Iron Man 2,” and “Star Trek Into Darkness.” I recently finished work on the upcoming “Tomorrowland” and have since taken a UI Design position with Microsoft.

I originally started in Florida working in print. I spent years doing page layout and design for advertising, newspapers, and catalogues. I was also a computer colorist for a comic book company and wrote and illustrated my own comic book “Captain Cosmo and Phil, the bionic dwarf.” I later moved to Los Angeles and took a job with Black Box Digital, a small design and VFX house that used to operate in Santa Monica. Black Box worked on a variety of projects, but their bread and butter was film UI. They worked on films like “Armageddon” and “Enemy of the State.” They originally hired me to work on an online comic book project, but over time I started taking on more of the UI work. I loved movies, so I was happy to be involved in the industry.

I ended up spending 5 years with Black Box. I’ve since done UI work on other films including “Eagle Eye” (at Pacific Title), and “Iron Man 2″ (at Prologue), before taking a lead designer position at OOOii. There, I served as lead UI designer and animator on “Mission Impossible: Ghost Protocol,” “The Dark Knight Rises,” and “Star Trek Into Darkness.” I’ve also gotten a few illustration jobs, one of which was doing the drawings for the end title sequence of “Sherlock Holmes.”


Kremlin hallway scan from “Mission Impossible: Ghost Protocol“. Courtesy of Jorge Almeida.

Kirill: As you transitioned from print design to doing movie interfaces, did it help that both operate on a single fixed canvas where you don’t need to worry how elements reflow and adapt to different screen sizes?

Jorge: I’d never really thought about that, but yes. You’re also pretty spoiled because it’s make-believe. We aren’t as restricted by specific style and font size requirements because our ultimate goal is to help tell the story. Unless required, I try not to get too caught up in minute details of accuracy and functionality. My goal is to make an interface that feels right. If the viewer understands what the UI is trying to communicate, without being distracted by the design, then I did my job.

To me, film UI is more about illustration. There’s a lot of design involved and a lot of thinking about how the UI works, but ultimately it’s about illustrating a story point and trying to do it in a way that the audience finds interesting. Also, I find that many of my design ideas are born out of an abstract concept that I am trying to illustrate.

For instance, one of our tasks with “Minority Report” was to digitally represent the raw stream of data that was pouring directly from the precogs’ minds. I focused on trying to make the date stream appear almost organic and alive. The data itself was essentially frame sequences and snapshots from the various precog visions, often repeated and overlapping, that are spread out horizontally along a timeline. However, with enough of these elements treated a certain way, the data did start to give the impression of something slightly fluid- especially when animated. This seemed especially fitting considering that the data was representing a murder. Numbers and bar graphs and digital readouts seemed too impersonal for such an event. For this reason, when designing the giant Precog screen, I thought of it as a sort of futuristic autopsy table.

Another example would be “Eagle Eye,” there are a few shots where I was trying to make the UI feel sort of like Frankenstein’s monster- with elements looking like they were ripped from other interfaces and cobbled together. For “Mission Impossible: Ghost Protocol” I was trying to give the UI an element of intimacy, like a doctor looking at X-rays. For the starship Vengeance in “Star Trek Into Darkness” I was trying to make it feel like the inside of a submarine. I’m often going for a feel, a sort of visual metaphor that fits the spirit of the movie. I didn’t get to think that way when I was working in print. Not that all print is like that, just that the type of work I was doing was more structured. I use my page layout experience more when I work on real-world films.


Body scan user interface, “Mr and Mrs Smith”. Courtesy of Jorge Almeida.

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April 2nd, 2014

Cinematography of “The Truth About Emanuel” – interview with Polly Morgan

Continuing the ongoing series of interviews with creative artists working on various aspects of movie and TV productions, today I’m honored to welcome the cinematographer Polly Morgan. In this interview Polly talks about the evolving craft of cinematography as the technology is shifting the productions towards the purely digital end of the spectrum, the intimate collaboration process between the director and the cinematographer, the upsides of working on smaller independent productions, what happens on a movie during pre-production, shooting and post-production phases, her work on the recently released “The Truth About Emanuel“, and the future of film as a medium.


On the set of “The Truth About Emanuel” with the director Francesca Gregorini. Courtesy of Polly Morgan.

Kirill: Tell us about yourself and your path to become a cinematographer.

Polly: My name is Polly Morgan, and I am a cinematographer from UK. I spent many years working as a camera assistant, but I always knew that my ultimate goal was to shoot photography on movies. I tried to establish myself in the camera department and work my way up.

I was always captivated by film since I was a child. When I was younger I didn’t even know what a cinematographer was. It was a process. I studied art history, fell into photography and became aware of the world of a cinematographer when I was a teenager. I happened upon a movie set and I decided at that point that it was what I wanted to do.

Kirill: Jumping a little bit forward, if you look at the variety of digital cameras available on the market, do you think it’s easier for people to get into the field nowadays than it was for you back then?

Polly: Definitely. I feel there’s been a certain decentralization, an opening-up in the technology. When I started doing my own short films, I had to save up money to buy 16mm negatives and pay for processing. Everything that I wanted to shoot had to be carefully planned and organized in advance. It was such a big cost to do it on your own. At that point I wasn’t in a circle of young people who wanted to make film. I was a bit of an anomaly within my group of friends.

These days the ability to have a camera to shoot video, go out with your friends, edit it yourself, upload it yourself – it really means that you can just shoot and practice and develop and not have to worry about being constrained by money or availability of resources.

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On the sets of “The Truth About Emanuel”. Courtesy of Polly Morgan.

Kirill: Do you think it’s good for your field to have a lower barrier of entry, to have much more material being shot but not always at the highest professional level necessarily?

Polly: I think it’s a great thing. At the end of the day a camera is just a tool for creating art and telling stories. It’s an exciting thing that you can be of any age and of any background if you want to express yourself and tell your story – and have the capacity to do so. But being a cinematographer is still a challenging craft to learn.

There’s still a lot of facets that are involved going beyond just getting your hands on a camera. It’s about the art of telling a story, not only how to use the camera, but how to paint emotion through lighting, to choose the right palette of cameras, lenses, movements, lighting, color. These are the things you use to tell a story, and just because it’s more accessible to shoot digital capture, it doesn’t necessarily mean that there’s more inspirational storytellers out there. It just means that just more people get to have the opportunity, to democratize the film-making process.

In the old days you almost had to be born into it, to be exposed to it, to work really hard for years to finally be given that opportunity to shoot film and get your hands on a 35mm camera. These days more people have the opportunity, and it’s exciting. It means there are fresh voices out there. It means independent movies can be made.

We’re all story tellers. We’re all sharing the experience of humanity that we’re involved with. The more stories there are, the better.


On the sets of “The Truth About Emanuel”. Courtesy of Polly Morgan.

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March 20th, 2014

Cinematography of “House of Cards” – interview with Igor Martinovic

With two stellar seasons under its belt, “House of Cards” is one of the best things that happened to the world of episodic TV productions in the last few years. After speaking to the production designer of the show a few months ago, it’s time to turn the attention to the show’s cinematography. Igor Martinovic has joined the second season, collaborating with different directors and shooting all thirteen episodes. In this interview Igor talks about advances in accessible digital cameras and how it affects his field of work, intertwining technical and artistic aspects of cinematography, switching from the feature world to join an existing TV show and defining the visual approach for the second half of the original story arc, the pace of working on multi-episode production and the changes his craft is undergoing in the transition from film to digital.


Kirill: Please tell us about yourself and your path so far.

Igor: I am originally from Croatia where I graduated from film school. During my college years the war broke out so I ended up shooting lots of documentaries during that time. In 1993 when the war ended I moved to New York and have been living here ever since.

Kirill: Were you interested in shooting movies growing up?

Igor: Not really. I started taking photographs when I was 9-10 yrs old. My brother had a black-and-white lab at our home, and I joined him in taking photos, developing them and making black and white prints. It was a nice little hobby of ours. I had no clue that I would end up working as a cameraman one day.

At the end of the sophomore year at high school we were supposed to decide a direction in which to continue our education. I ended up in a high school class specializing in TV and film production. We watched a lot of movies, and instead of chemistry we studied photochemistry as well as optics and other related things. It was an experimental class but it gave me a direction. I realized that this could be an interesting profession.

Kirill: What did you work on when you moved to US?

Igor: I started on documentaries back in Croatia, and continued working on those after I moved to the States. My desire was always to shoot narrative and fiction. I slowly started to shoot short films and features, and it all went from there.

Kirill: In the last decade or so we’re witnessing a transition from shooting on film to shooting digital. Do you see that it’s opening doors to a wider group of people, providing a wider access to the shooting equipment and removing certain technical hurdles like buying film reels or doing lab processing?

Igor: I agree. There’s definitely democratization of the process happening right now. It is a progressive process because it brings so many new people into the field. It opens up possibilities for young and talented kids to come out and present their own vision, their own way of thinking. It is an infusion of a fresh energy.

It feeds on itself. The industry that is producing camera devices is broadening, and the base is broadening as well. They’re helping each other to develop the new visual language. In the last ten years we’ve seen an amazing change in the way people capture images. It’s been a small revolution.

It’s happening on both sides. It’s technical, but at the same time it’s a creative evolution as well. People are using these cameras in many different ways that were not even possible or technically achievable before. And it also opens up ways of seeing things, of presenting things in new perspectives.

Kirill: On the one hand some of the newcomers don’t go through the “official” academic channel of learning the history and the theory, but on the other hand they are not artificially, if you will, bound by those limitations.

Igor: There’s nothing wrong with learning your craft academically. I think that one would want to learn how things were done in the past – in the 20s, 30s, 70s… And the same applies to the theory of filmmaking – you can only benefit from it. But at the same time, if you’re talented, if you know what you want to do and how you want to do it, you absolutely should not limit yourself by having to go through those stages. If one is curious he or she can learn these things outside of the institutional framework.

There are few ways people can come to the point where they have a successful career. One is to work in the industry in supporting positions – camera assistants, gaffers – slowly developing and going up the ladder to become director of photography. The other is to finish a school and go straight to doing things as director of photography. Everyone has their own way to find themselves, their voice and their visual language that represents who they are, that shows how they see the world.

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February 12th, 2014

The craft of screen graphics and movie user interfaces – interview with John Koltai

Continuing the series of interviews with designers and artists that bring user interfaces and graphics to the big screens, it’s my pleasure to host John Koltai. You have seen John’s work on “Iron Man 2″, “Iron Man 3″ and “The Avengers”, and there’s more coming up to the theaters this year. In this interview he talks about graphic and motion design work for commercials and broadcast reels, the ever-evolving world of screen graphics in sci-fi motion pictures, designing in 3D space for stereo productions, the importance of storytelling, his involvement with the just-released “Robocop”, the tension between immersive holographic interfaces seen on the big screen and the everyday real-world tasks facilitated by computers, and finding time for smaller side projects.


Kirill: Tell us about yourself and how you started in the field.

John: Well originally I went to school to study computer science, and decided after about two semesters that it wasn’t for me. I was a guitar player, so I started exploring some options within the music department in school, but didn’t really find what I was looking for there. I was also taking some film classes, and through that I became really interested in shooting and storytelling. Towards the end of school I took a motion graphics class that a friend of mine suggested.

I didn’t know anything about that world, and it was taught by a guy who did news graphics in Buffalo (where I’m from originally). His name is Kurt Murphy and he was probably the most important person I could’ve met at that point. He really opened my eyes to the world of motion graphics. He was so passionate about the world of design and motion graphics, and as soon as I took that class I knew exactly where I wanted to focus my career.

After that I moved to New York and went to Parsons [school for design], focusing completely on the world of motion graphics, trying to get into broadcast design. Once I graduated, I did a lot of broadcast work, work for advertising and show packages, and it wasn’t until a few years working in the industry that I started doing UI design for films. That happened at a studio called Perception with Iron Man 2.


Left – pitch spot for Dairy Queen, right – broadcast reel for TWC. Courtesy of John Koltai.

Kirill: Before we get to the film side of your career, let’s talk about your work on commercials. How big your team usually is, who you work with and what’s the timeframe?

John: A lot of it varies by the studio. At some of the smaller shops that I’ve worked with – depending on their level of trust with you – you might be the only one coming up with the entire concept and literally doing all the animation and compositing work, working maybe with the creative director at the studio and the agencies that are hiring you. And then you have bigger places with much bigger budgets.  At a studio like that you have access to giant CG teams and huge budgets, where you are just a piece of the puzzle, creating more elaborate sequences. It all depends on the project, I would say.

Kirill: So this would be a blend of computer-generated graphics and real-world photography. Do you come in mostly during the post-production phase, pulling these different pieces and combining them together?

John: Again it varies on the job. In some cases I would be a part of the conceptual phase with art directors on both the studio and the agency sides, trying to come up with the concept of the commercial or the promo. And other times they will have a very clear-cut vision – say, sparkles flying out of a piece of a gum [laughs] – and at that point you’re just a piece of the puzzle, and you do what you’re told. Obviously it’s a lot less creative and fulfilling, as you don’t get to build concepts and ideas.


Left – commercial for Icebreakers, right – broadcast promo for Sons Of Anarchy. Courtesy of John Koltai.

Kirill: Is there any consistency in the software tools used to create motion graphics across different studios and freelancers?

John: I would say so, mostly the Adobe stack. You have After Effects for animation and sometimes design, primarily Photoshop and Illustrator for design, and Cinema 4D for 3D elements.

Kirill: How did these tools evolve over the last few years? The requirements from people you work with – directors, production designers, art directors – are getting more complicated each year, I’d assume. Is the software keeping track?

John: I would say that things are progressing from the production standpoint just because computers are getting faster, software is getting more sophisticated, and you can do a lot more. If I look at my work, or just work in general, from five or 10 years ago, as a whole I think that things have progressed tremendously.

Kirill: Going back to your first feature film work on Iron Man 2, how did that happen for you?

John: I’ve always wanted to be a part of a bigger storytelling project. I never really set out and said that I want to make movies, but I always wanted to do stuff that had a bigger audience, that meant a little more. I happened to be at the right place at the right time working at Perception. We had done a lot of title sequences for Marvels animated feature films. Through that we had built a pretty strong relationship with people at Marvel. What ended up happening was that they came to us to help them with one single element – this giant graphic looping behind Robert Downey Jr. during the Stark Expo sequences. We turned that around rather quickly, and on one of the calls they had mentioned that they wanted a timeline sequence for the film.

They invited us to do a pitch on that, and we ended up doing a lot of designs. I believe that the timeline sequence ended up being scrapped or dialed down. But while we were on the second call with them, they mentioned that they liked one of the designs I mocked up for the look of Tony’s cellphone. It was almost mentioned in passing, and we kind of stopped them on the call, and they started elaborating on it, and that’s when we were asked to pitch on that. We developed a bunch of style frames and a motion test for that, and they were very receptive to one of the designs that I did for the cell phone, and that ended up turning into the coffee table as well as the graphics package for the Monaco race, a vintage-style expo logo, and a bunch of monitors throughout the entire film. It was this one element that turned into over 100 shots that we worked on.  For that to be my first foray into the movie graphic business, it was really exciting for everyone at the studio and myself.

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