Continuing the ongoing series of interviews on fantasy user interfaces, it’s my honor to welcome Mark Coleran. His seminal work defined computer screens in film in early 2000s, influencing a whole generation of artists that do screen graphics and motion design, and he’s widely credited with coining the term FUI itself. In this interview Mark talks about the early days of doing interface design for film, his transition to the world of real-life software, application of VR and its potential future for storytelling, the difference between art and design, the slow pace of evolution of the software tools at his disposal, and how to not get burned out after a couple of decades in the design industry.

Kirill: Please tell us about yourself, and your path to where you are today.

Mark: I’m Mark Coleran, and I usually call myself a designer. To me being a designer means to cross a broad range of things, but I would say I am mostly in the field of communication design. Communication design is about telling people something. It’s about communicating an idea, a principle, a policy.

Back in the late ’80s I worked as a graphic designer in quick print shops, large print places and agencies, and I always had a penchant for the more technical side of things. I was fascinated by tools and their potential. I’ve been using Photoshop from version one, and started using AfterEffects early on. Video production was always there in the mix of things, and my first motion graphics piece was to do a quasi stop motion animation of a logo, all done on tape-to-tape, loading them one frame at a time onto a cassette.

As I was playing with motion graphics, I almost bankrupted myself buying machines and software things like Electric Image and After Effects which had just changed owners from Aldus to Adobe, originally Cosa. It was quite limited at the time, essentially Photoshop that could do multiple frames, and it was fantastic. I was playing with these bits and pieces, and as the market was evolving, it felt to me that I was perfectly positioned as an individual designer and production artist. It is production art because you are doing things for other people.

It was a good place to be, and it opened up certain opportunities. I worked with a prosthetics company in Pinewood that was doing a digital back end to the prosthetics people to extend that prosthesis out. So somebody might build a smaller part of a dinosaur as a prosthesis, and we would build the rest of the dinosaur digitally. I wasn’t too much into character animation, but it gave me an opportunity to work on a wide range of things like 3D modeling and compositing. While I was there I collaborated with special effects companies that were working on rendered wireframe sequences like a jump stunt off the top of a building. You add a lot of detail into that image to essentially reproduce what the stunt would be like in a cut, and that keeps the insurance people and the director happy and calms nerves as it gives a clearer idea of the “real” shot.

I always loved techy graphics, especially in movies like “Dr Strangelove” and “2001: A Space Odyssey”. The graphics there are geometric and mechanical, and they work to tell a story. So it just happened to be that on “Entrapment” they needed a screen to show how long this rope was, and I asked them if I could work on that screen. There was another company already working on it, and I ended up doing some visual effects and compositing on this little handheld computer. That was a good experience, and it got me in the door to work with Useful Companies, specialized in display work and screen graphics.

That would later be coined FUI, and I’m not sure I can take credit for that name, even though I’m given credit for it. Nobody knew what to call it and I was not quite happy with that name, but sadly it worked. Nobody outside of our little industry knows what that actually means, so maybe it’s a half success.

From there I learned a lot about doing screen graphics and got to work on some really good projects. It also came with the realization that I was a terrible designer. I don’t have any background or training for it specifically, but I do have a background in engineering drawing. I used to work with large, complex documents, and I started bringing that aesthetic and precision into my work on screen graphics. There two things married up quite well and worked for me rather than against me. I got to work with great people like Simon Staines. He’s a phenomenal designer, probably one of the best that you’ve never heard of as he prefers to keep his head way below the parapet.

People give me a lot of credit for this field, and a lot of it goes to him. I’m good because he’s good. He taught me a lot and turned me into a proper designer. He deserves a lot of credit in our field.


Screen graphics for “The Island”, 2005, courtesy of Mark Coleran.

Kirill: And then around 2007 you stepped away from the “fantasy” world into the “real” world projects.

Mark: That is true, but not quite as clear-cut. I love the software people create. You use it and you use it for a long time, and as they say, familiarity breeds contempt. And it’s absolutely not contempt for the people, believe me. People who make this software are amazing and talented, but you get frustrated with the limits of the software itself. You reach out, you talk to people, you find that sometimes those limits can’t be changed and sometimes they can. I got a chance to work with a lot of different people and contribute towards some of that as well. It was gradual, as it goes back and forth. I also had people reaching out to me asking to work on the interface part of their software.

All of this combined led to quite a few years of doing UI work, and that work is not as simple as people think. There’s a lot of factors involved in that. You have the technical capabilities of software and the systems they are running on. You have the user experience and the interaction part of it, which is massive. It took me a long time to learn this new craft and its considerations, going through the same process as I did with screen graphics. I had a couple of full-time jobs, and then joining GridIron who were known for their Nuclear Pro software.

We had discussions about some new ideas, and I joined them to contribute to the creation of a piece of software called Flow. It was designed specifically for artists like myself, and the idea was to try to improve how we do things. It was a great lesson and a great experience. I worked with phenomenally smart and brilliant people. It was a brilliant product and everybody loved it, but nobody bought it [laughs]. It was a lesson in so many aspects. It was an interesting experience to try to tie the film fantasy type of work to real products, because people love that aesthetic.


GridIron’s Flow, courtesy of Mark Coleran.

I recently did a conference talk with RGD in Canada, and it was about taking away the wrong lessons from FUI. I talked about the work I’ve done in films, and how I tried to apply it to the real world, and how I tried to apply the wrong things. We tend to fall in love with the aesthetic, and we think that the good looks are what makes it work. But the work we do in film is to create a diegetic prop. In film, you need to create a feeling about the person using it or the scene that it is in, or to articulate something about a piece of action or other plots.

It’s an illustration and a storytelling device, and there’s not much more to it. I say this not to dismiss it, as it is a really important thing. But it is not an interface. It was not designed to be used.

We spend so much time in film to make things look sophisticated and complex. It is sometimes horrendous how much time we put into the amount of detail we put into interfaces, and that is needed to impart a feeling of what it is supposed to be. And yet, real world software goes the opposite way of that. You try to make it less detailed, simpler, focused on the task that needs to be completed – and those things don’t work together. The film aesthetic fails here, in a sense.

But there are so many ways we can use the stuff from film. In film, you are telling a story, and in a sense, this part is quite under-utilized in real life software. When I work on interfaces for film, I use the same principles of composition as it’s used on the wider scene. I use light, shape, form, movement and sound to draw people’s attention to the right place. Each film screen has to have what we call a read. I see this thing, I have to understand it, and it has to tell the viewer exactly what is happening. And it has to happen instantly.

But I didn’t initially take these lessons back to the real world. It took time. It is not about the aesthetics. It is about how these cinematographic principles could make software better. The cinematic interface is not necessarily about how it looks like, but rather how it feels like. Adding animation to interfaces was one innovation that started in film. I was teaching it to myself, based on the same principles. Where am I? How did I get here? What can I do? Where can I go? Animation can assist with answering these questions. It was a great lesson on what to do and what not to do.


Screen graphics for “Deja Vu”, 2006, courtesy of Mark Coleran.

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Continuing the ongoing series of interviews on fantasy user interfaces, it’s my pleasure to welcome Rhys Yorke. In this interview he talks about concept design, keeping up with advances in consumer technology and viewers’ expectations, breaking away from the traditional rectangles of pixels, the state of design software tools at his disposal, and his take on the role of technology in our daily lives. In between these and more, Rhys talks about his work on screen graphics for “The Expanse”, its warring factions and the opportunities he had to work on a variety of interfaces for different ships.

Kirill: Please tell us about yourself and the path that took you to where you are today.

Rhys: My background is pretty varied. I was in the military, I’ve worked as a computer technician, I’ve worked as a programmer, I’ve worked as a comic book artist, I’ve worked in video games, I’ve done front end web development, I’ve done design for web and mobile, I’ve worked in animation, and now film and TV.

It’s been a long winding road, and I find it interesting. I continue to draw on a lot of those varied experiences in video games and comic books, but also from the military as I’ve worked on “G.I. Joe” and now “The Expanse” when we’re doing large ship battles. It’s an interesting, and it’s a bit weird to think of how I got where I am now. It wasn’t something necessarily planned, but I just adapted to the times.

Kirill: Do you think that our generation was lucky enough to have this opportunity to experience the beginning of the digital age, to have access to these digital tools that were not available before? I don’t even know what I’d be doing if I was born 300 years ago.

Rhys: My first computer was Commodore 64. My dad brought that home when I was eight years old. He handed me the manual and walked away, and I hooked it up and started typing the programs in Basic. Certainly it’s not like today when my son started using an iPhone when he was two and could figure it out, but at the same time it’s not something that we shied away from.

I feel like we probably are unique in that we’ve had the opportunity to see what interfacing with machines and devices were like prior to the digital age, as well as deep into the digital age where we currently are. You look at rotary phones and even television sets, and how vastly different is the way we interact with them. We’ve been fortunate enough to see how that’s evolved. It does put us in a unique situation.


Screen graphics of the Agatha King, “The Expanse”, by Rhys Yorke

Kirill: If I look at your web presence on your website and Instagram, you say you are a concept artist. When you meet somebody at a party, how difficult or easy is it to explain what it is?

Rhys: I even have that trouble of explaining what a concept artist does with my family too. I refer to it sometimes more as concept design and boil it down to as I design things. I’ll say that for instance on “The Expanse” I’ll design the interfaces that the actors use that appear on the ships. Or that I’ll design environments or props that appear in a show. People seem to understand more when you talk about what a designer does, as opposed to the title of a concept artist.

Unless somebody is into video games or specifically into the arts field, concept artist is still a title that is a bit of a mystery for most people.

Kirill: It also looks like you do not limit yourself, if you will, to one specific area. Is that something that keeps you from getting too bored with one area of digital design?

Rhys: I find it’s a challenge and a benefit as well when people look at my portfolio. I have things ranging from cartoony to highly realistic, rendered environments. I do enjoy a balance of that.

I enjoy the freedom of what the stylized art allows. Sometimes I feel that you have the opportunity to be a little bit more creative and to take a few more risks. And on the other hand, the realistic stuff poses a large technical hurdle to overcome. From the technical standpoint, it’s challenging to create things that look like they should exist in the real world. And it’s a different challenge than it would be to create something that’s completely stylized, something that requires the viewer to suspend their disbelief.

These experiences feed into each other. I’m working in animation, and then I’ll take that experience and apply it to the stuff on “The Expanse”. I do enjoy not being stuck into a particular area, so I try to adapt. If someone will ask “What’s your own style?” I’ll say that it’s a bit fluid.


Screen graphics of the Agatha King, “The Expanse”, by Rhys Yorke

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Continuing the ongoing series of interviews on fantasy user interfaces, it’s my honor to welcome Steven Bussey. His work can be seen on the screens of “Pacific Rim: Uprising“, “Mission Impossible: Fallout“, “Justice League” and his most recent project – “Underwater“. In this interview Steven talks about his life-long passion for movies, the path that took him into the world of screen graphics, and his take on the role of technology in our daily lives.

Kirill: Please tell us about yourself and what brought you to where you are today.

Steven: All the way back to when I was a kid, I always had a deep interest in movies. I was brought up with it in a familiar sense where my family would gather around and watch all kinds of movies together after a long day. The unrealistic movies I would have to watch for myself however and that would be movies like the original Star Wars that I would watch again and again from when I was very young. I would even watch the credits for most movies to much irritation to the rest of the family, I would read it all and listen to the music and thinking that one day I could maybe end up there somehow or another working on movies.

As the years went by, I started to discover more films by myself too, reading the newspapers and preparing for what I wanted to see over the weekend and tape them on VHS so that I could watch them again and again. “Die Hard” was one of the first movies I really remember when it comes to screen graphics and UI. It had these cool ’80s CRT monitors with all kinds of realistic graphics on them which served as an important storytelling device. In the movie bad guys hacked the entire building, shut it down and used it as a tool to lock people in, all done with sophisticated technology. I watched it many times along with the Star Wars movies and I will never forget those specific movies.


Screen graphics of “Die Hard”.

Growing up with comics and books of all kinds, I didn’t know exactly what, but I always had it in my mind that it would be something creative. Time was flying and all of a sudden I had to choose which college or university to go to and it was really hard, because I had no idea how to get into an industry working with design or art.

It was during the high school years that I discovered design through my sister. She did a design course in the same college that I had in mind so I was really looking forward to the final year at this particular college where I could explore drawing and design classes. This college was very narrow minded however and my study counselor told me that working in the creative industry was probably a bad idea, because it would be hard to get an internship and all kinds of other nonsense. So he recommended me to study history instead and become a teacher. I failed my last exam in history, as if it was some sort of lucky revenge, because he was also the history teacher there and I had been doing great so far. So that idea was quickly discarded.

After mandatory military service, I went back to kind of a prep school for university. Officially it was a marketing school, but you could take loads of optional courses in computer, web and graphic design. It was there that I met the most important person on this entire journey. He showed me where to really study graphic design and how to work with creativity.

He said that there was a school further down south of Denmark where they taught graphic design and that I should apply there. So that is what I did. I spent loads of time getting ready for it and making a portfolio doing all kinds of tutorials in Illustrator and Photoshop. I got in and there I did my bachelor degree in graphic design which was three years of hard work.

We had courses in Flash, web, advertising etc and it was when one of the teachers showed the class the title sequence for “Catch Me If You Can” and that planted the idea that not only can you illustrate, design and work with typography, but you can also animate these things. That inspired me to always keep motion graphics in the back of my mind during all of the remaining courses.

But during those 3 years at university which coincided with the global financial crisis of 2008, I figured it was going to be a bit hard to find a job in Denmark. So I did an internship in London at Bunch Design to open up my chances for a job opportunity plus I felt there was more stuff there that could help me work with what I wanted to do. Jo Kotas was running the studio at the time and gave me the chance to work on some amazing projects and meet all kinds of people. But the crisis was still around so I did my master’s degree back in Denmark. It was still focused on graphic design and typography, but I always had that little spark of motion graphics and animation that I really wanted to dive into. I was still pushing it into my projects as I was working on my degree and I was still inclined to work in London. After more interviews and hard work I got my foot in the door with a big studio called EmpireDesign.

I asked them if they were doing internships or tutoring programs and they replied that I was welcome to come in for a couple of weeks. I packed my bags and went, even though I was still busy with the final project on the masters degree. EmpireDesign does posters and trailer graphics for films which was perfect for me, thinking back to my childhood and now somehow getting to work with movies for real. I started out animating posters and promotional content for feature films and later making trailer graphics too.

During my masters and full-timing it at EmpireDesign, me and my buddy (shout out to Martin Aggerholm) started exploring the UI scene that started to become more and more visible in movies and video games like Call of Duty and many other games. They would all have these techy and cinematic preloader screens and cut-scenes which where super immersive. That’s when we discovered studios like BlindLtd, SPOV and Territory and other studios all over the world that were defining this new style of work.


Personal work. Courtesy Steven Bussey.

So I started to dig deeper into film and TV production in this particular area. I was given the opportunity to work on my first feature film and after a one-week trial period and a few high end feature film projects I finally started on my new journey as a freelance motion graphics designer working mainly with UI design for film and TV.

As a freelancer all of a sudden I was networking, working with different veterans from the industry, different companies and making new colleagues and acquaintances. It was like two different worlds going from full-time to freelance but both of them were amazing for me and I owe a lot to all the people who steered me, helped me and those who gave me a chance and believed in me.

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Continuing the series of interviews with designers and artists that bring user interfaces and graphics to the big screens, it’s my pleasure to welcome Clayton McDermott. A multi-faceted portfolio highlights Clayton’s work in art direction, motion graphics, illustration and animation. He’s been with “Black Mirror” since the very first season when he worked on “Fifteen Million Merits” and “The Entire History of You”, as well as the now-iconic title sequence of the show. His work can also be seen in the later episodes such as “Men Against Fire”, “Hated in the Nation”, “Rachel, Jack and Ashley Too” and the most recent interactive installment of “Bandersnatch”.

Kirill: Please tell us about yourself and the path that took you to where you are today

Clayton: I never really knew what I wanted to do growing up, I was interested in a lot of things and I still am. I watched a lot of animation, I played a lot of computer games, I was amazed by film and animatronics, I drew, I painted and generally just enjoyed anything art and design related. I think more than anything though I was fascinated by how stuff worked.

I had a decent enough computer at the time and although the internet was still relatively young I began exploring some of the things that interested me digitally. I started messing around with programmes like Photoshop, Director, Adobe Flash, even HTML and began to realise I could use them to make my own content. It was around that time that I realised motion graphics was a thing and how a program called After Effects was being used to make some of the stuff I had seen on TV as well as things like DVD menus etc. All the while I was looking into these things I was learning and teaching myself new skills, I enjoy it all as a creative process. I began to realise that maybe if I just did something I enjoyed as a career hopefully it wouldn’t really feel like I was working. That’s where my career began.


Screen graphics for “Men Against Fire” episode of “Black Mirror”. Courtesy of Clayton McDermott.

Kirill: Looking back at your first couple of productions, what was the most unexpected part of working on client projects?

Clayton: I don’t think anything really prepares you for your first job and although I’m not sure it was completely unexpected I think early on in my career I learnt not to be too precious or protective about that initial idea. Things often evolve or change over the course of a project and more often than not you will need to revisit or adapt ideas as things progress. Sometimes a client brief will change so much you need to pretty much start again. There are often a lot of moving parts, it is what it is.

Kirill: Do you worry about how your work will age / be seen in 20-30 years?

I think it’s hard not to think about, especially when you have grown up and are working in a time that has seen such rapid advances in technology. Whether or not it worries me, I’m not so sure. I’d like to believe that everything has its place in time and I can live with that. I suppose most of the projects I have been involved with also serve as a form of entertainment and I’m still entertained by things that now might otherwise seem dated.

Kirill: Between ideas in your head and deep knowledge of tools to translate those ideas to the screen, what’s more important in your opinion?

Clayton: I suppose without the idea the tools are useless. When pitching ideas there are often parts where you are unsure of how you will achieve them. I guess that’s also what keeps me interested in the process – the idea of learning something new or going about solving that problem. It’s usually a good or unusual idea that forces me to learn more or develop that knowledge of those tools further.

Kirill: Looking back at when you started, do you think it’s easier to get in this field today compared to back then (better software, more affordable hardware, …)

Clayton: I remember when I started I just had to fiddle with the software to figure out what it could do and how it worked. Nowadays the internet is full of tutorials or information about how to create imagery using a wide variety of programs. Software has also just become much more accessible, I can’t remember the last time I saw or used a CD to install anything. I’m not sure laptops even come with drives anymore. With the advances in cloud-based software and subscription it’s easy just to rent software even if it’s just to try it. Obviously the internet has also been able to provide way more information than I could ever get my hands on when I started. Hardware nowadays pretty much comes right off the shelf as well, I remember a time when I had to order a computer to be built before I could use it. So I definitely think you have more exposure to the field than I ever had, not to mention an increase in available roles due to the development of film, tv and interactive content.


Screen graphics for “Men Against Fire” episode of “Black Mirror”. Courtesy of Clayton McDermott.

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