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Image by julieboddy

Every month this series is tracking the latest design trends and collecting the best examples of modern web designs. Here is the list for July 2010 with almost 1200 links from 38 aggregator posts:

Design, ininterrupted #53

July 30th, 2010

Today’s post highlights the design of 204Beech.com by Geoff Teehan. A deceptively simple design weaves images and text to tell a story about designing a building a new house. Clever use of oversized leading images converted to a desaturated monochrome palette makes them feel an integral part of the design. Slightly desaturated translucent salmon red for image captures and highlights keep the site palette down to a minimum, while still adding a splash of color. The same salmon red is used consistently for the main logo, navigation menu highlights, links and the footer separator. It is a fascinating visual journey that keeps text paragraphs readable, adds helpful breaks inside long entries and maintains simplicity through consistent use of color, overlays and highlights.

Design, uninterrupted #52

July 23rd, 2010

Today’s post highlights the design of DavidHellmann.com. With plenty of white space around the elements and a strong alignment highlighted by the dash gridlines, the main page features a lot of material and links, including the portfolio thumbnails, snippets from the last articles and an oversized footer with elaborate illustrations. A rather unusual choice of using two different colors for links – dark red and dark teal (also used in the main logo) adds some visual noise to an otherwise consistent color palette. Even more noise is added by using saturated green as rollover color for “Check out the portfolio” and “Read more articles” buttons. Rollover effects are pervasive throughout the design – move the mouse over the main logo, portfolio thumbnails and the big “Top” arrow in the right side of the footer.

Design, uninterrupted #51

July 15th, 2010

Today’s post highlights the design of EnlivenLabs.com. Set on the backdrop of dark olive denim texture, the site uses a earthen palette of brick red, golden brown and light ochre set early on in the decoration strip that runs along the top edge and applied consistently to all visual elements. The main emphasis is placed on large portfolio thumbnails that use beautifully crafted explanation boxes. Note how much visual attention went into the lighting model of the borders, drop shadows and depressed dash separators.

Irregular lighter spots in the background texture can hurt legibility even for larger font sizes, and the design address this issue by using darker drop shadows. The brick red color is used for two main design elements – the anchored navigation menu and the main action button. Move the mouse over the darker bird outline in the navigation menu vertical ribbon to see a full-color Twitter bird. A simple one-line footer completes this single page design.