I was hooked from the very first episode. The idea, the script and the cast were phenomenal. And the colors were absolutely gorgeous. Almost too bright and vivid to be true, and yet never flashy or harsh. As I sat down to relive those few precious episodes that saw the light of day (two seasons, twenty two episodes total), I was completely overtaken by how amazingly well this show was put together.
The very first sequence with young Ned running through the impossibly bright field of yellow flowers transitions into the kitchen scene with his mother. Every piece in this set has its place, every fabric and wallpaper lovingly textured with nature-based patterns, and the pop of bright red is a perfect compliment to the earthly yellows, olives and browns.
This style extended to all interior sets, never too vintage to mark any specific era, and yet never modern to break the charming spell of the deeply emotional connections between the different characters. Here’s Olive in her living room, surrounded by blooming flowers on the walls, sofa, pillows, lamp, her pajamas and even the tableware. Delicate, intricate, each with its own color palette, yet none screaming for attention, and all working together in a perfect unison.
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In this conversation the acclaimed production designer Sarah Greenwood talks about her craft, the research work that goes into the preparation stage of a new production, why every production is a period one, the famous Dunkirk beach scene in “Atonement”, her take on the advancement of digital tools, and “Anna Karenina” which is her latest collaboration with director Joe Wright, set decorator Katie Spencer and actors Jude Law and Keira Knightley.
Kirill: Tell us about how it all started for you…
Sarah: I trained as a theater designer at the Wimbledon School of Arts, and I worked in theater for three years. I found it enjoyable, but it was strangely unsatisfying. There was something collaborative that was missing. When you work on a film set, you have a very close relationship with the director, and I certainly wasn’t finding that in the work I was doing in the theater. It also involved traveling a lot around the UK, and I quite liked being based in London, see my friends and earn proper money. So I sold my soul to the devil and started working at the BBC which actually was fantastic.
At that time BBC had a massive art department, and it was an amazing training ground. So making the transformation from theater to film television was helped by the training we got there and the work that we did. Working for the BBC was fantastic. You could go two routes – assistant art director or set designing on small productions. I went down the second route, and started designing moving quickly onto “Later with Jools Holland”. I moved into the drama department working with some fantastic directors like Patrick Marbur on “After Miss Julie” and with Mike Barker on “The Tenant of Wildfell Hall”. And then with demise the design department at the BBC in the mid 1990’ss, I joined the freelance world and started working in film.
That was the story of my transition from theater to television to film. I went backwards and forwards for a bit, and decided that I much prefer film. I’m much more suited to film design. I have friends who still work in theater, and I could never design as well as that. My design work in much more suited to film, and I’m happy to working in this medium.
Kirill: Do you see yourself going back to more restrained budgets of television productions?
Sarah: I would like to say yes creatively, but financially probably not. The budgets were tight then and it was fine because you were going through them, but I would probably struggle a bit now with the scale of the budgets. But why not? Although going back to Theatre is a step to far, Joe Wright [director] just has come back to theater and wanted me to do it with him – two shows next year. I’ve chosen not to because conceptually that is so different. As much as theater design informs film design, being character-based and script-led, I think aesthetically they are so different now for me to go back and design theater.
But to go back to television – as they say, never say never. There’s some brilliant television that’s done, particularly at the BBC. They do amazing things, but at the moment it’s probably not for me.
Set sketch for “Anna Karenina”, courtesy of Sarah Greenwood.
Kirill: Do you think that you’ve been “spoiled” by the much bigger budgets of your recent films?
Sarah: The bottom line is that there’s never enough money, no matter what your budget is or your scale. You never have enough time or enough money, which is fine,its the way. You can go from “Sherlock” which had a budget of $130M to “Anna Karenina” which had a budget of $25M, and they’re both equally short on time. There are compromises in both but, creatively good things often come out of those challenges that. If you tell me to go back to a television production with a budget of $2.5M, I’m sure I could do it, but that’s not the route that I’m going down at the moment. Equally, maybe in the future when I don’t want to be working away or stressing as much as the big productions demand I might want to change direction.
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In this conversation Judy Rhee talks about the craft of production design and art direction, taking a look at her work on commercials, TV productions and feature films. After discussing the similarities and differences in scope and pace for the various productions, she talks about her work on “My Blueberry Nights”, a romantic drama that takes Norah Jones on a journey across America. I’ll just go til I run out of places to go, and her path takes her from New York to Tennessee to Nevada and back. Explosively colorful, and yet never flashy, the film is a veritable cinematic feast, and Judy talks about how this production was unlike any other she has worked on so far.
Kirill: You’ve been doing a lot of things in movies, TV and commercials. How did it all start?
Judy: I went to film school and became interested in production design through watching films and taking a cinema studies class in the history of art direction. At the time they didn’t have any production design/art direction classes at NYU in the film department. They only had a Theater/Stage Design in the theater department, but as a film student you weren’t allowed to take classes in theater design unless you were a theater design major, so I ended-up taking related classes at Pratt Institute and SVA [School of Visual Arts].
While watching and critiquing films in classes, I found it puzzling how a lot of the films we’re just focusing on the camera work (i.e. renting helicopters and Steadicams), but no one was paying any attention to the environment they were shooting in – a lot of actors against white walls. I became interested in exploring how you can help tell the story visually by just making a few changes to the set(s) or locations. I offered my services to other students and started working on their student films to make their stories more interesting and compelling by modifying, adding or embellishing their film environments and sets.
I was bar-tending and waitressing while attending NYU and 1-day one of my regular customers, who worked at the Metropolitan Opera doing make-up, came in and said he was working on a horror film called “Frankenhooker”, and he said they we’re replacing the art department that day and I should go down there if I was interested in working in the Art Department. I went there and was hired as an art intern, doing everything from driving the van doing pickups/drop-offs, making and painting props, helping with shopping and set-dressing. It was a non-union film, so everyone did a little bit of everything. It was a lot of work and a lot of fun – a great learning experience!
After that film wrapped I was hired full-time in the art department for his second film, “Basket Case 2” dir. Frank Henenlotter. He did a lot of B-rated horror films. I wouldn’t mind working on a another horror film. From that point on it was just word of mouth, and I just continued to work steadily.
Opening scene of “2 Days in New York”, Julie Delpy in her child’s puppet theater, courtesy of Judy Rhee.
Cut to 20+ years later, I’m still working on films and commercials. Sometimes I travel or re-locate for work. I went to Jordan to work on a film, “Stoning of Soraya M.” for 4 months, which was really an interesting experience for me. I worked in Atlanta on Tyler Perry‘s TV series “Meet the Browns” for 2 seasons. For that TV show I was able to utilize my background in commercials and movies because the pace of it was like doing a small film on a commercial schedule. Sometimes we would get a script on Tuesday, design a set on Wednesday, start building on Thursday, paint on Friday, set-dress it on Saturday and then shoot it on Monday. Even for TV, it’s a very fast turnaround. My experience and knowledge in working on commercials where everything happens very quickly allowed me to deliver what was expected in an abbreviated timeline.
You still have to design these sets with narrative in mind of what the story is, who are these characters, what are we trying to convey visually – even if it’s a sitcom. My job is to support the director to help tell the story.
I currently have a film out now in theaters, “2 days in New York”, written, directed and starring July Delpy and Chris Rock. It’s a sequel to “2 Days In Paris”.
I just finished another comedy in NY called “My Man Is a Loser”. It was a very quick 24-day shoot. Written and directed by Mike Young, starring Michael Rappaport, Sean Young, John Stamos and Bryan Callen. It’s a first feature film for Mike Young, and he was one of the writers on “Entourage”. It went really well, I think it will be a funny movie. The current scheduled release is spring 2013.
Classroom set rendering for season 3 of “Meet the Browns”, courtesy of Judy Rhee.
Classroom final set for season 3 of “Meet the Browns”, courtesy of Judy Rhee.
Kirill: Do you like moving between different types and scales of productions?
Judy: Every project is different and there are always new challenges, regardless of the size and scale. The process is different from commercials to TV studio shows to films. I can’t say that I prefer one over the other. I like them all because it engages different parts of my brain and there’s always something new, whether it’s time constraints, financial challenges or different and specific expectations. The end products are different. If I can generalize; on a commercial the details of props and set-dressing can sometimes be more important and very specific to the product you’re selling, who the director is and what the expectations are from the Ad Agency and Clients. For Film and TV, the details are sometimes less important – it’s more about the broad strokes of story and characters, obviously depending on the director. That’s not to say there isn’t a narrative you’re trying to create in 30-second spot, you just have to convey it in less time, hence the importance of the specific prop(s) and/or set-dressing.
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Jack Hughes is a prolific illustrator with active presence on Dribbble, Tumblr and Twitter. Kicking off a new series of interviews on this blog, I’m delighted to have an opportunity to ask Jack a few questions about the art and craft of illustration in the digital era.
Kirill: Tell us a little bit about yourself and how you got started in the field.
Jack: I grew up on the periphery of Croydon; South London’s ‘rear end’ as I like to think of it. It’s not actually that terrible, there are far worse places in London, Croydon just has a stigma it can’t seem to rid itself of and the London riots definitely helped remind everyone of that. Art was really the only thing I was ever good at as a child, so naturally stuck with it; in hindsight, not a bad decision. After school I enrolled in a Foundation Degree at Wimbledon College of Art. I’ve said it before, and I’ll say it again, but that year was the most humbling, interesting, encouraging and hilarious years of my life. Sadly my time at Wimbledon came to an all-too-sudden end, but there were good things on the horizon; I was fortunate enough to have been accepted onto the Illustration course at Kingston University (just a stone’s throw away from Wimbledon), which was, in hindsight, a rocky yet invaluable three years. During our London degree show I was lucky enough to be scouted by illustration agency YCN. Unexpectedly, I’ve been freelance since then.
Kirill: What influenced you to develop your style?
Jack: I was never that concerned with developing a style whilst at university; my tutors always said that in time style will just come to you. I still don’t believe that I have a definitive style, but I definitely feel like I’m on my way to one. My influences have shifted over the last few years but there are two that have remained and always will; science and mid-century design. Occasionally the two meet (not as often as I’d like!) and the results are very strange indeed.
Kirill: Do you keep a sketchbook to develop ideas in between projects?
Jack: I have one big sketchbook permanently sat on my desk; everything goes into this one sketchbook: ideas for commissions, roughs, layouts, lists and personal projects. It’s a complete mess (doggy eared, water damaged, torn out pages etc.) and the majority of it looks like a madman’s inane ramblings that only I can decipher (most of the time anyway!).
Process shot: Iceland – SHOP Magazine
Kirill: How do you approach starting a new project?
Jack: Each project usually starts with a sense of determination and wild imaginings, followed closely by panic and the fear that I’m not good enough to give the commission its full potential. When all mental blocks and avenues are explored (and beaten!), I’ll start getting rough ideas and thumbnails down onto a page as quickly as my pencil will allow. It’s at this point where I hope I’ve struck upon something worth running with. If not, start all over again and hope I don’t go insane.
Kirill: How do you develop concepts for your illustrations?
Jack: It depends on the commission and what the client is after. Sometimes the client has an idea they want you to run with and other times the client will let you do what you like. I generally produce better work with the latter, although sometimes if the former is a really good art director, the end result can be far greater and unlike anything I would have achieved alone. Like most illustrators, I’ll try and reduce the article or commission down to its barest elements and work in ways to combine those elements in a clear visual concept.
Kirill: What drives you in your choice of colours and textures?
Jack: I mentioned earlier I liked mid-century design and this definitely feeds into my working process and outcome. Colours are particularly important to me, almost more so than content and concept; I believe colour is the very foundation of my work.
(left) Plastic Chair – Pick Me Up (right) Turntable – Pick Me Up
Kirill: Can you talk about the technical side of your projects? Pen and paper, or digital? What tools do you use and how has that evolved recently?
Jack: My more conceptual illustrations will start out as pencil roughs in my sketchbook, my more figurative fashion illustrations are formed by piecing together parts of photographs, digitally; think Bride of Frankenstein. After that everything is done on the computer, I’m more logical in my technique than I am creative, so working in Photoshop works well for me.
Kirill: How do you preserve colour fidelity when the final product is printed in physical form outside of your control (printing machines vs. the specific monitor setup at your studio)?
Jack: I have two (expensive) TFT monitors which have improved the accuracy of my colour on screen to colour in printed material. Apart from the obvious of working in CMYK, there’s not much else I can do and the rest is in the client’s and printer’s hands.
(left) Super 8 – The Gentleman’s Guide to Cocktails (right) Service Charges – FM Magazine
Kirill: What do you love most about being an illustrator?
Jack: Being the boss of my own working hours (which can sometimes be a hindrance) and producing work that not only gives me joy and satisfaction but for others as well. I love to share my work online and scope out how each illustration matches up to the next. Although one thing I do miss is being somewhere, having a studio space and working in a welcoming creative environment. At the moment I work from home because it’s cheaper, but perhaps in the future I’ll have a nice little studio (even if it’s another room besides my bedroom!) to go to, who knows.
Kirill: What do you do when you run out of ideas and get stuck?
Jack: I get annoyed, blame myself and step back to (at least try to) impartially view the situation and what exactly is going wrong. Whenever I find myself in such a mess I’ll just stop working altogether and keep busy doing something fun and distracting for a few hours. I’m an incredibly level headed person, but in the past I used to work myself into small fits of concentrated rage, that doesn’t really happen so much now.
Arkham Investigators – Personal Work
Kirill: How important is it to invest time in your personal projects?
Jack: Incredibly important, although I haven’t had much time recently to work on anything personal, which is a shame; I’m always thinking of new ideas and projects that will sadly never see the light of day, maybe. It’s through personal work where as an illustrator you can really find your voice and develop a style you are happy and comfortable in doing. It’s also a great way to steer your style towards a different set of clientele, especially if you feel like you’re being worked into a rut you’re not happy with.
Kirill: How do you spend time away from work?
Jack: I don’t go a day without thinking about work or doing some, even if it’s a tiny amount, I like to keep on top of things. Although having said that, I do find myself in the same situation of submitting work in the early hours of the day it’s due far too many times. But when I’m not working, I’m either keeping fit, drinking tea, reading, playing video games or getting merry, nothing that exciting really!
Kirill: What keeps you going?
Jack: Determination to do well and to prove any disbelievers or naysayers from my past wrong. Can’t say I had the greatest upbringing, the support was there, but sadly not much else was. Growing up in a less than ideal household, surrounded with people who haven’t really amounted to much and then being the underdog at university has probably driven me to where I am now. I have an incredible fear of failure and of looking back on my life and realising it’s wasted.
Techman – GfK NOP
Kirill: Do you think that advances in software tools and global connectivity are making it simpler to start in your field, and at the same time creating more competition and diversity for the clients to choose from? Does it make harder to stand out?
Jack: Definitely. Unless you get bolstered early on in your career by some huge magazine, blog, agency or individual than it will take you that little bit longer to get yourself noticed. I was thankful enough to be taken on by my agency YCN before I’d even graduated, without their trust and support I wouldn’t be full-time freelance today.
Kirill: There’s a recent surge of interest in mid-century inspired illustration, photography, fashion and design. Do you see this as a younger “digital” generation trying to recreate the old “analogue” look and capture that spirit?
Jack: I never felt like I actively tried to make my work mid-century inspired, at first the colour palette developed and then the rest followed suit, in the shape of a 1950’s themed cocktail book commission. Although having said that I’ve always had a fondness for it, for as long as I can remember actually, my parents had a lot of encyclopaedias from the 60’s I used to draw from (and sometimes in) as a child. It was after the cocktail book commission where I saw my work being steered into a direction I was totally unaware of. It does feel like the internet is trying to redress itself in a kind of faux analogue, which can’t be a bad thing, so long as it rids the shackles of the early 2000’s horrific digital stamp. I also think people’s tastes are changing (for the better), with the digital age brought digital art and photography, which was new and shiny and heavily influenced the next decade or so. Now we can stand back and realise that although we’re moving progressively into a more digital age, design doesn’t necessarily have to reflect that, hence people’s eagerness to embrace vintage inspired design. We’re so saturated with contemporary design, harking back to where most influences lie can only do us good.
The Gentleman’s Guide to Cocktails – Hardie Grant Books
And here I’d like to thank Jack Hughes for finding time in his schedule to talk with me about his work. It’s been a real pleasure, and thanks for kicking off the new series!
