Design, uninterrupted #179

April 23rd, 2011

Today’s post highlights the design of Playing off the “crate” as the unit of digital delivery, the content is placed on top of a detailed wooden crate, complete with planks, stamps and stapled sheets of paper. The brown color dominates the palette, reaching into the oranges and grays to aid in visual distinction of different sections. The main logo serves as a work specimen, highlighting the intricate precision of the studio work.

Where most of the sites fall back on using images for precise positioning and alignment of header and section text, this one is a great example of we typography, mixing the robustness of Museo Slab with the vintage calligraphy of Corner Store. And if i had to pick one more element, it would be the social icons “stamped” on the bottom right edge of the crate. Note the subtle touch of cutting of some of the explanation text around the icons in favor of maintaining an authentic look of shipping crater stamps. Also, make sure to visit other pages such as Contact and About to see the consistent application of typography, colors, textures and other elements.