Design, uninterrupted #175

April 14th, 2011

Today’s post highlights the design of by Matthew D. Jordan. The site takes you on an impressively styled visual journey, with rich elaborate illustrations, precise typography, vintage textures and a warm color palette. You can clearly see the amount of attention that went into every single element on the page, with consistent alignment, positioning and styling. Note the nice loading progress and full-window fading of the content during the initial stage – while this is usually reserved for Flash-based sites, it’d be a welcome addition to other sites that depend heavily on images and other asynchronously loading content, especially when the first impression is formed as the site is loading. I also like the inverse and grayscale rollover effects on the navigation menus and social links.