Design, uninterrupted #168

March 31st, 2011

Today’s post highlights the design of Ideaware.co. The overall vertical flow follows a popular three-section nature-themed illustration style, with starry cloudy sky in the header, mountain ridges in the middle and underground in the footer. Note the nice transitions between the sections, with a tweeter bird integrated into the tree line, and a stylized skeleton “buried” in the ground. In addition, if you’re running a modern browser, you will see the clouds move in the header section, with an occasional rocket “launching” into the sky. The design consistently employs a few key elements – translucent overlapping layers, double-stitch dashed separator lines and hyperlink styling. I particularly like the peach red ribbon overlay in the navigation menu that shows the current location; muted per-section background textures are a definite plus as well.