Design, uninterrupted #165

March 24th, 2011

Today’s post highlights the design of by apRoberts Arts. The site has a nice soft feel that meshes well with the hand-crafted jewelry available for sale. Paper yellow, beige and feather blue are used for most of the elements, with heavy red highlighting three “action” items. Here, it’s rather disconcerting to discover the quite small clickable area in the big red ribbon – i’d expect the entire element to respond to the mouse click in order to maximize the desired effect.

On a more positive note, i like the mix of thin serif typewriter font, hand sketched lines, desaturated portrait thumbnails and patches of grainy background textures. The overall effect is reminiscent of vintage scrapbooks with the warm, unique and inviting appearance.