Today’s post highlights the design of Pop-The-Box.com (@Pop_the_Box) by Dash Station (@dashstation). It’s an instantly memorable and easily recognizable site that opts for placing all the content above the fold, horizontally scrolling between the four sections on changing selection in the navigation menu. While the content of each section is rather spartan, it is framed with exquisitely crafted textile background textures; my favorite visual element by far is the interlocking repeating plaid pattern of vintage greens, yellows and grays.

The warm intricacy of thick curvy Lobster and the simplicity of all-caps traditional Underground look great on the grainy denim texture of the large gray content box. The embroidered main logo completes this great specimen of an elegant, well balanced and excellently styled modern design.