Design, uninterrupted #98

November 11th, 2010

Today’s post highlights the design of, an online shop for everything related to babies, toddlers and kids. A mix of traditional pastel pinks and blues serves as a backdrop for a full-gamut color palette of toned rainbow colors that reflects the assorted variety of baby products. Soft reds and blues dominate the product highlights, while teals and aquamarines are used for decorative separators and an oversized right sidebar.

Note the consistent usage of decorative textures for separators, image borders and section outlines. Faded floral background textures, a handful of hand-written captions and an elaborate composition in the top-right corner further contribute to the warm and playful tone. Move the mouse over the header section to see a faux-parallax movement of the bird illustration.