Design, uninterrupted #57

August 16th, 2010

Today’s post highlights the design of The design features a unique and instantly recognizable theme, emulating the appearance of an old medical publication. From the faded ochre crumpled background to strong serif curving header, from meticulously detailed stippled illustrations of human organs to pervasive usage of medical terms throughout the site, from desaturated brown used for the links to an exquisitely crafted contact form at the bottom of the page – every little detail is guided by the main theme. Note a nice effect to improve the discoverability of links – moving the mouse over a section with links draws an unintrusive light gray highlight rectangle for all the links in that section. Also note the extremely strong alignment of content columns across different sections, and consistent use of typography across different types of headers.