Today’s post highlights the design of ASimpleMeasure.com by Daniel Cork. The site is about measurements, and it is reflected in the design elements. Hand-drawn elements such as separators, image borders and RSS / Twitter icons, the ruler grid along the top edge, stippled site logo, washed out measuring arrows with millimeter dimensions all contribute to a consistent visual message. The sandpaper background texture and a few helper explanation tips complete the visual theme. Reload the site to see a sequence of sliding animations that features the slideshow controls and the “sign up” call to action.